Agenda

All times are in GMT+1

-Inspiration Stage is open for all viewers (view here)
-Learning Stage is open for participants,
mentors & coaches

  • Stage 1: Inspiration Stage (public)
  • Stage 2: Learning Stage
  • Work & Connections
  • Break
Apply for mentoring

Content & Inspiration

  1. 09:30 – 10:00
    Hackathon Kick-off
    Hakan Bulgurlu (CEO, Arçelik), Utku Barıs Pazar (Chief Strategy and Digital Officer, Arçelik), Sebastien Toupy (Moderator)
  1. 10:00 – 10:30
    Keynote: Inspirational Entrepreneurship
    Boris Veldhuijzen van Zanten (Founder & board member, TNW)
  1. 10:30 – 10:40
    Small break
  1. 10:40 – 11:20
    The Importance of Responsible Production in the Value Chain
    Alexandu Laibar (Executive Director, the Circular Economy Coalition), Victor Spita (Industry X Manufacturing & Operations Lead Eastern Europe, Accenture), Ümit Gülbay (Factory Director – Ulmi Washing Machine Plant, Beko), Gabriel Eremia (Marketing & Product Management Director, Beko)
  1. 11:20 – 12:00
    Panel: Sustainability from a Retail and Consumer Perspective
    Teresa Arbuckle (Managing Director, Beko Plc), Moira Thomas (Director of Group Sustainability & ESG, Currys), Paul Hide (CEO, Amdea), Richard Morris (CEO, IPG MediaBrands)
  1. 12:00 – 12:45
    Break
  1. 12:45 – 13:15
    Idea Modeling workshop
    Ana Vazquez Romero (Venture and Innovation Associate, TNW)
  1. 13:15 – 13:30
    Team work: Kick-off & instructions
    Sebastien Toupy (Moderator)
  1. 13:30 – 16:15
    Dedicated team work
  1. 13:30 – 16:15
    Coach check-in
  1. 16:15 – 16:30
    Small break
  1. 16:30 – 17:00
    Customer Validation
    Sandra van der Pal (Innovation Program Manager, TNW)
  1. 17:00 – 19:00
    Dedicated team work
  1. 19:00 – 19:45
    Virtual networking

Hack the Normal Sustainability invites participants to develop new products, services, and business ideas with commercial potential in the below areas while driving awareness about the chosen issue.

Total prizes
up to
€ 50.000

  • Cash prizes for the first 3 winning teams of each challenge.

  • The opportunity to attend the pre-accelerator program.

  • Additional prize for the teams that attend in the Home Appliances category.

  • The opportunity to meet with Beko’s and partners’ top management.